I do not do marketing for a living, and for about the last 1.5 years, we've been using ChatGPT almost inexclusively for copywriting, experiencing a 15-25% increase in copywriting time, but the upside is that some people use AI inconspicuously, resulting in overly neat, filthy, and imaginative content, as trashed by a client's discovery that a book, received for Pancakes, was definetely completely copy and pasted from ChatGPT with major editing by an known company selling few books on related topics.
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