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I don't like the way they titled the article. Masters curriculum becoming more specific is an appropriate response to the rise in some career fields. For instance BSME is pretty general. But with some preliminary courses taken one can take graduate coursework in composites/mechatronics/aerospace. It's a good way to make general ME grads stand out against the rest.
In addition lots of sectors are flooded with grads in general degree areas. It's only natural to assume employers will seek the best of the best. With companies dipping into the professional world labor pool more and more expect much more competition. I hope our societal foundation can keep up.
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