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Old 10-23-2009, 04:11 PM   #1
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partially racist hot pocket commercials

why is hot pocket's advertising so racial?

so im sure many of you have been exposed to their earlier campaign of an elderly man of asian decent in the tv ads a few months ago (maybe a year?) who belligerently yells at kids that they need HAAAAW PAW-KETTS!!! being of chinese decent, i wasnt offended by this, but my eldest brother however, flew off the fuckin handle because of them...he would scorn me for eating hot pockets (even though im always under fire from everyone for eating that shit anyway), for supporting, and enabling them to keep airing these racist commercials...i thought he was crazy thinking its not that big of a deal...i did think that it was a little played to have an asian person yell randomly just for the novelty of it...cmon, its 2009, revamp your advertising department...however, im not here to question peoples tolerances for racism...

ON THE OTHER HAND, their recent campaign seems to be for a new product that can be eaten on the go...it seems they are targeting change in the way you eat breakfast...low and behold, they compare it to something else that is blatantly racial...conceptually, its a catchy idea at first and is amusing PURELY because of its absurdity of how people would treat others "who eat on the go" differently...but all the people that are offering resistance in the commercial are WHITE...all the actions that are taken against people who "eat on the go" include: altercations on a bus, writing obscenities on their house, random ranting, etc. quite similar to something in history, no?

now, i can take a joke just as well as any other person can, but dont you think this is a little too much to stomach? theyre making a very dark part of OUR history an absolute joke and satire to sell crappy (yet convenient ;D) food products...how do these types of PR/advertising get past upper management? regulations? discussion panels? etc.? does anyone else feel the same? am i over analyzing? to say the least, i am not amused and do not look forward to hot pockets future campaigns...

/rant
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Old 10-23-2009, 04:14 PM   #2
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heh? I don't get it. linky link to a youtube vid of this so called commercial.
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Old 10-23-2009, 04:23 PM   #3
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I think you are over analyzing things.
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Old 10-23-2009, 04:33 PM   #4
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jesus christ
fucking kill yourself if this is really how you think

talk about too much free time on their hands.
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Old 10-23-2009, 04:39 PM   #5
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I thought the commercials were pretty funny
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Old 10-23-2009, 04:39 PM   #6
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So, do you, like hate America or something? You strike me as one of those people that are slowly killing this country with your over sensitivity and over the top PC mentality.
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Old 10-23-2009, 04:43 PM   #7
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jesus christ
fucking kill yourself if this is really how you think

talk about too much free time on their hands.
i would, but then i would have way too much free time on my hands =)

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So, do you, like hate America or something? You strike me as one of those people that are slowly killing this country with your over sensitivity and over the top PC mentality.
i love america...mostly because i have the right to express myself in this very way...im not ultra sensitive over stuff like this, but im just saying couldnt they find a better campaign than emulating what whites did to blacks during the 60s? its a fuckin breakfast food...
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Old 10-23-2009, 04:51 PM   #8
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At least by using such a controversial campaign they are getting lots of PR.

Thay're halfway there.

People are talking about their product. Win.
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Old 10-23-2009, 05:02 PM   #9
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hot pockets? DIARREAH POCKETS!

YouTube - Hot Pockets!
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Old 10-23-2009, 05:03 PM   #10
 
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Asians and hot pockets doesn't make sense. Fried chicken and blacks on the other hand is classic, I always find it funny how they make a big deal out of it , I like chicken too you know , why blacks ?
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Old 10-23-2009, 05:08 PM   #11
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based on the reaction im getting from my views on the subject, i apologize for using my brain for more analytical thoughts other than calculating offset and poke...besides this isolated incident regarding an ad, i think thats americas main problem if you ask me...everyones unwillingness to question whats presented to them...whether it be in the media, news, etc...racism is a predominate part of our nation and it seems that people just dont care anymore and accept everything for its surface value...it could also be that im in advertising...

sorry i am sensitive and have the UTMOST RESPECT for actual people that went through what they did in the 60's, only for it now to be reiterated through a commercial about fucking breakfast triangle thingies...

would i still be under this much fire if i brought up that mercedes commercial where a black mans day was outlined, followed by him hopping out of a c class at some chic restaurant, then the liner was, "upgrade yourself"? or would i still be overly PC and un-american in that instance too?
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Old 10-23-2009, 05:09 PM   #12
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The 'free eaters' commercials are annoying. Americans already have terrible table manners and eat everything with their hands like animals, and here comes a commercial only further encouraging it, making people who eat properly look like jerks.
I know it is all supposed to be in humor, but i wish they would advocate sitting at a table with family and eating using silverware in a nice sophisticated manner instead.


Actually, food commercials should just be banned from tv.
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Old 10-23-2009, 05:11 PM   #13
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As a Chinese man I am offended. I will no longer buy this product.
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Old 10-23-2009, 05:28 PM   #14
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I want to offer an opinion, but I haven't seen the commercial.

Some people might look into a commercial and see nothing.
Others might see the same commercial and declare it outrageous because of possible racial topics.
Who knows, really....


There are a million different ways to see advertising.




Anyways, look at the special award shows that single out black people, asian people, hispanic people, etc. I find it ironic that these kind of shows even exist. Also please remember that there are entire TV stations that are dedicated to certain races. I thought we were supposed to live in a world free of segregation?

That makes a lot of sense, right?
Nope. It doesn't.


However, it seems that society accepts it.

In my opinion, the discrimination of different races, white, black, red, orange, yellow, brown, etc. is ALWAYS ALWAYS ALWASY going to exist. I don't think the human race can possibly exist in a "color free" world. I really don't.

I think it is WRONG to judge a person in any way based on the color of thir skin.


Anyways, at the end of the day, do what YOU think is right. Hopefully each one of us can understand that the color of a person's skin does not give anybody the right to discriminate against them. If you think the commercial is racist and it bugs you a lot, you should contact the company and mention it.
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Old 10-23-2009, 05:31 PM   #15
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i've seen said commercial, and i'm also asian. it inspired me to roll my eyes. it's whatev's, brah.
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Old 10-23-2009, 05:38 PM   #16
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i think people are missing the point...im chinese american and i am NOT offended by the first campaign of the asian guy...i just thought it was out of taste and not very effective marketing...case closed...

i am however offended (more worried that no one even gives it any deeper thought) by their current campaign...this in conjunction with the last campaign only suggests and reinforces the fact that their marketing is in one word racial...
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Old 10-23-2009, 06:19 PM   #17
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LUCKY CHARMS IS RACIST TOWARDS THE IRISH!

there. I can do it too.

No offense, but you're over analyzing this BIG TIME.
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Old 10-23-2009, 06:21 PM   #18
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Old 10-23-2009, 06:22 PM   #19
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i think people are missing the point...im chinese american and i am NOT offended by the first campaign of the asian guy...i just thought it was out of taste and not very effective marketing...case closed...

i am however offended (more worried that no one even gives it any deeper thought) by their current campaign...this in conjunction with the last campaign only suggests and reinforces the fact that their marketing is in one word racial...

I understand what you're saying, but how do you KNOW it isn't effective marketing?

So then, what audience are they marketing towards?
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Old 10-23-2009, 06:26 PM   #20
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Quote:
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I think you are over analyzing things.
me, thinks the same thing as you do YoungGun.

along with the OP being way to "racially sensitive"


RACE card. RACE card RACE card RACE card RACE card RACE card RACE card RACE card RACE card RACE card RACE card RACE card RACE card RACE card


shut the fuck up.
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Old 10-23-2009, 06:28 PM   #21
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me, thinks the same thing as you do YoungGun.

along with the OP being way to "racially sensitive"


RACE card. RACE card RACE card RACE card RACE card RACE card RACE card RACE card RACE card RACE card RACE card RACE card RACE card RACE card


shut the fuck up.
exactly.

Just like how I hate how they portray white people from having small dicks in movies! I have a MONSTER dick. ok, well, maybe not.....but still.
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Old 10-23-2009, 06:38 PM   #22
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Anyone notice how in commercials, the white guy is always the dumb/goofy friend? And the black/Asian/minority guy is always the smart/reasonable one.
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Old 10-23-2009, 06:41 PM   #23
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Anyone notice how in commercials, when there is a group of two or more friends, the white friend is always the dumb/goofy guy? And the black/Asian/minority friend is always the smart/reasonable one.
you mean like Jack Black and whoever he's standing next to! YES!!!
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Old 10-23-2009, 06:45 PM   #24
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Watching tv right now, one of the KGB commercials came on. The goofy not-black looking guy lost a bet to the polite looking black guy, and now has to wear the lady's dress.

Speaking of dresses, when it is a man/woman commercial, the man is always the idiot.
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Old 10-23-2009, 07:04 PM   #25
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Quote:
Originally Posted by Mi Beardo es Loco View Post
LUCKY CHARMS IS RACIST TOWARDS THE IRISH!

there. I can do it too.

No offense, but you're over analyzing this BIG TIME.
LOL

Matej, I too have always pondered why man/woman commercials are the way they are. Why can the woman not be the person of questionable intelligence?
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Old 10-23-2009, 07:05 PM   #26
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I like the kool aid commercial better. The one with two black people in a boat and the grape soda bottle and kool aid jug are battling it out on the log.

EDIT* Here it is. ahahahahahaha

http://www.youtube.com/watch?v=DzsWgg4gIoY
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Old 10-23-2009, 07:08 PM   #27
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I like the kool aid commercial better. The one with two black people in a boat and the grape soda bottle and kool aid jug are battling it out on the log.

EDIT* Here it is. ahahahahahaha

YouTube - Kool-Aid Man Log Rolling Commercial
Lol, I was 2 seconds away from linking that.
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Old 10-23-2009, 07:22 PM   #28
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loloololollolololololololololololol.

Well, damn.

I still want to see the HAWWWW PAAAWWWWKEEEETTTTSS commercial.


Edit: You have no fucking sense of humor, these made me lol bricks.

Fuck trying to post this, here's the link.

http://www.youtube.com/watch?v=QO55ZXoUbUo
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Old 10-23-2009, 07:38 PM   #29
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loloololollolololololololololololol.

Well, damn.

I still want to see the HAWWWW PAAAWWWWKEEEETTTTSS commercial.


Edit: You have no fucking sense of humor, these made me lol bricks.

Fuck trying to post this, here's the link.

YouTube - ~ Hot Pockets Commercial Mash-Up! ~
Damn! That shit is so funny! HJAHAHAHA
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Old 10-23-2009, 07:39 PM   #30
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A bit of help there.
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